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How Reading Time is Calculated
Reading time is estimated by dividing word count by the average adult silent reading speed. Research by Rayner et al. (2016) puts average adult reading speed at 200–250 words per minute for non-technical prose. This tool defaults to 225 wpm as a middle estimate, but you can adjust it in Settings to match your audience's typical reading pace.
Formula: Reading time = Word count ÷ Reading WPM
Speaking Time
Speaking time defaults to 130 words per minute, which reflects a measured conversational delivery appropriate for presentations, lectures, and podcasts. Native speakers in casual conversation average 140–160 wpm, but presenters typically speak more slowly for clarity.
Formula: Speaking time = Word count ÷ 130 wpm
Social Platform Character Limits (2025)
| Platform | Limit | Notes |
|---|---|---|
| Twitter / X | 280 characters | URLs count as 23 chars. Verified users: 4,000 on premium. |
| Instagram Caption | 2,200 characters | Only first 125 chars show without "more". |
| LinkedIn Post | 3,000 characters | Preview shows ~210 chars before "see more". |
| Facebook Post | 63,206 characters | Effectively no practical limit for most uses. |
| YouTube Title | 100 characters | Search results show ~60–70 chars. |
| YouTube Description | 5,000 characters | First 157 chars visible without expanding. |
| Meta Title (SEO) | 60 characters | Google truncates at ~60 chars in SERPs. |
| Meta Description (SEO) | 155 characters | Google shows ~155–160 chars in search snippets. |
Keyword Density Explained
Keyword density is the percentage of times a word appears relative to total word count. The keyword density panel shows your top 10 most-used content words, excluding common stop words (articles, prepositions, conjunctions like "the", "a", "and", "is"). For SEO, keeping your target keyword at 1–3% is generally considered healthy — below 1% is under-optimized, above 3–4% risks over-optimization flags.